Electronic advertising, direct marketing and commercial communication of a more general nature are on the rise.
This includes sending e-mail advertising messages as well as publishing an (personalised) advertisement or a promotional text on a website. The law has imposed requirements on the aforementioned, particularly on sending unsolicited communication. But rules equally apply to a “simple banner” or an advertisement on your website.
The rules concerning unsolicited communication, in particular, raise certain questions. Are you still allowed to send direct mail? When do you need to seek consent? And what should you do if a recipient no longer wishes to receive your newsletter?
Legal ICT can not only help you comply with current legislation, we can also help you comply with the upcoming EU ePrivacy Regulation. We can make sure that the legality of your business operations is future-proof.
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