The affiliate generates additional traffic to the website through special affiliate websites or pages. That traffic can be identified with a special affiliate link or code, on the basis of which the affiliate receives a fee. The most common models are as follows:
Affiliate marketing can be rather lucrative, for both the affiliate and the business using affiliates. A good contract for an affiliate program is crucial, particularly with a view to fraud, which sadly is a common occurrence. Moreover the court deems the affiliate equal to the party for whom it conducts business. Spam and prohibited forms of promotion by the affiliate may result in imposing penalties on the ultimate provider.
Have Legal ICT draw up an affiliate agreement for you covering aspects, such as:
Instead of an affiliate agreement, a reseller agreement can be used in which the reseller trades under its own name. An affiliate agreement is also known as an agency agreement. That term is used mainly in a non-Internet context.
WOULD YOU LIKE MORE INFORMATION?
Send an e-mail to: firstname.lastname@example.org or call us at: +32 (0)2 535 77 55. You can also use the form below: one of our legal advisors will get back to you very soon.
Our IT Lawyers specialise in recognising legal risks and can help your organisation to comply with applicable laws and regulations.
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